Open House Signs, Here’s What Really Works!

Real estate is all about connecting buyers with properties—whether it’s homes, offices, or investment spaces. While digital marketing, trade shows, and lead generation tactics play a big role, nothing beats the impact of showcasing a property in person. Open houses provide potential buyers with an immersive experience, and directional signs are key to guiding them to the right place.

The Power of Open House Signage

Open houses remain a valuable marketing tool for real estate agents. While only 2% of buyers start their search with open houses, those who do are often ready to make a purchase. The role of open house signs extends beyond simply advertising a property—they also direct potential buyers toward their dream homes and introduce them to agents who can assist in future home searches.

According to the National Association of Realtors (NAR), 4% of buyers discover homes through open house signs, and an additional 5% use them to connect with the right real estate agent. The takeaway? Well-placed signage can be the difference between an empty open house and a successful sale.

Designing the Perfect Open House Signs

To make the most of directional signage, you need to focus on two key areas: design and placement. Thoughtfully designed signs not only catch attention but also ensure that prospective buyers find their way with ease.

Choosing the Right Sign Type

There are several types of open house signs, each serving a unique purpose depending on location and visibility needs:

• A-Frame Signs – Ideal for sidewalks and street corners, these sturdy signs can easily point buyers toward nearby homes.

• Yard Signs – Placed in front of properties or along major roads, these are highly visible to passing traffic. They are also weather-resistant and durable.

Adding Essential Information

Once you've chosen the right sign type, it’s time to include key details. Your signage should clearly display:

✔ The agent’s name and contact information
✔ Optional branding elements for a professional touch

For a polished look, you can customize signs with specific design themes. Whether you opt for a clean, professional appearance or a warm, welcoming style, your signage should align with your brand and appeal to buyers.

Prioritizing Quality and Quantity

Investing in high-quality materials and professional printing ensures that your signs remain durable and easy to read. If you're on a budget, balance cost and quantity—having multiple signs placed in strategic locations can significantly improve attendance at your open house.

Strategic Placement: Installing and Maintaining Your Signs

Once your signs are ready, the next crucial step is placement. Proper positioning can mean the difference between potential buyers easily finding your open house or driving right past it.

Understanding Local Regulations

Different areas have specific rules regarding sign placement. For instance:

• In Kitchener, Ontario, only certain signs are allowed in designated areas.

• In Arizona, directional signs are classified as "temporary signs" and cannot obstruct public pathways.

Before setting up your signs, check with local authorities to ensure compliance with size, placement, and duration regulations.

Using the Right Accessories

The right accessories help keep your signs secure and visible. Depending on the setup, you may need:

• A-Frames – Sturdy and great for sidewalks.

• Yard Sign Frames – Ideal for lawns and outdoor spaces.

• Stakes – Useful for securing banners and other lightweight signage.

Ensuring proper height and positioning is also crucial—signs should be clearly visible to both pedestrians and drivers.

Maintaining Your Signs

Once your signs are up, regular maintenance is essential. Weather, foot traffic, and other factors can impact their readability. Periodically check for:
✔ Clear and legible text
✔ Proper positioning (not obstructing pathways)
✔ Signs staying in place despite wind or rain

After the open house, take down your signs promptly. Well-maintained signs can be reused for future events, saving you time and money.

Final Thoughts

The success of an open house often comes down to the details—especially when it comes to signage. A combination of eye-catching design, strategic placement, and proper maintenance ensures that your directional signs lead more buyers to your property, increasing the chances of a sale. By implementing these best practices, you’ll maximize your open house’s effectiveness and create a smooth, professional experience for potential buyers.

Contact us today to elevate your open house marketing and make your next event a success!